How We Helped a National Broadcasting Organization Cut Storage Costs by 90 Percent

About the Client

The client is a national broadcasting organization. It serves millions with programs in culture, music, science, films, and education. They cover 800+ events each year across TV, radio, and live streams. 

They handle large volumes of user-generated content. This includes video, audio, documents, and images. Managing this growing data was costly and complex. 

The Challenge

The client relied on on-premises SQL servers. This setup caused several problems. 

• Storage costs were high and kept growing 

• System broke down above 300 requests per minute 

• Security gaps exposed risks from malicious uploads 

• Staff converted files manually, wasting time 

• Retrieving data was slow and unreliable 

They needed a secure, scalable, and cost-efficient solution. The goal was to cut costs, improve speed, and handle more requests. 

The Solution

Teleglobal International designed a modern cloud system on Microsoft Azure. 

Key Steps 

• Audited existing servers and data flows 

• Migrated workloads to Azure Storage 

• Secured access with Azure Active Directory and Microsoft Antimalware 

• Balanced loads with Azure Traffic Manager 

• Automated media conversion with Azure Media Services 

• Enabled fast search with Azure Search 

• Added Azure Cognitive Services for content checks 

The new system supports heavy traffic, reduces manual work, and keeps costs under control. 

Technology Used

• Azure Storage 

• Azure Media Services 

• Azure App Service 

• Azure Traffic Manager 

• Azure Active Directory 

• Azure Cognitive Services 

The Results

The shift delivered strong, measurable results. 

• 90 percent lower storage costs 

• Over 1000 requests per minute supported 

• 10 GB of new content handled daily 

• 99.95 percent uptime with auto scaling 

• Faster search and retrieval of files 

• Automated transcoding of video and audio 

• Secure access control with advanced identity management 

The client gained a modern, scalable broadcasting platform. It is faster, safer, and far less expensive. 

Conclusion

With Azure cloud migration, the client cut costs, improved reliability, and automated time-consuming tasks. 

At Teleglobal International, we build secure and scalable cloud solutions. Our expertise in cloud migration and storage optimization helps enterprises save costs and improve efficiency.