Experience Level: 4 to 6 years

Job Description:

As an SEO Specialist, you’ll play a vital role in developing, implementing, and refining our SEO strategies. The ideal candidate has a proven track record of delivering organic growth through SEO, with expertise in on-page and off-page optimization, technical SEO, and data-driven analysis. You’ll collaborate closely with the content, web development, and digital marketing teams to achieve optimal ranking and visibility across major search engines.

Key Responsibilities:

1. Strategy Development:
   • Design and implement SEO strategies that align with business goals.
   • Conduct thorough competitive and keyword research to guide content and optimization.
2. On-Page & Off-Page Optimization:
   • Optimize website content, meta tags, images, and URLs for SEO.
   • Manage and build high-quality link-building strategies.
   • Ensure effective on-page and off-page optimization for improved search engine performance.
3. Technical SEO:
   • Conduct technical site audits and fix issues such as crawl errors, broken links, page speed, mobile usability, and schema markup.
   • Collaborate with web developers to ensure SEO best practices are followed.
4. Content Strategy & Optimization:
   • Partner with the content team to create and optimize content that aligns with SEO goals.
   • Suggest topics, keywords, and formats that improve SEO and engage target audiences.
5. Analytics & Reporting:
   • Track, analyse, and report on SEO metrics, including organic traffic, rankings, and conversion rates.
   • Use tools like Google Analytics, Google Search Console, Ahrefs, SEMrush, etc., to measure and improve performance.
6. Stay Updated on SEO Trends:
   • Keep up with SEO trends, algorithm changes, and emerging tools.
   • Recommend adjustments based on updates in search engine algorithms or industry shifts.

Requirements:

• Experience: 4-6 years of hands-on experience in SEO with a strong portfolio of past projects.
• Technical Skills: Proficiency with SEO tools (Google Analytics, Google Search Console, Ahrefs, SEMrush, Screaming Frog, etc.).
• Technical SEO Knowledge: Understanding of technical SEO elements such as page speed, mobile responsiveness, and schema markup.
• Analytical Skills: Strong data analysis skills to interpret SEO performance metrics and translate them into actionable strategies.
• Communication: Excellent verbal and written communication skills for conveying insights to non-technical team members.
• Education: Bachelor’s degree in Marketing, Communications, Computer Science, or a related field preferred.

Benefits:

• Competitive salary.
• Health and wellness benefits.
• Opportunities for professional development and career advancement.